Sign found between Vancouver, BC, Canada and Seattle, Washington, USA. Caught my eye - the bold use of text.

I found the question incredibly open-ended. A choice concerning what? Was the question - CHOICE? supposed to be enough to give me context on what type of choice?

Or, was the context supposed to be created from the supplied answer: Choose Life.

Was this a choice of opposites? Was the other choice, "Death" - or, like that great Eddie Izzard sketch, could I get Cake, Death or the Vegetarian Meal? I don't know if this sign or this sign's maker ever flied Church of England Airlines.

Or, is it like Irvine Welshe's Masterpiece, Trainspotting:

Society invents a spurious convoluted logic tae absorb and change people whae's behaviour is outside its mainstream. Suppose that ah ken all the pro and cons, known ah'm gaunnae huv a short life, am ay sound mind etcetera, etcetera, but still want tae use smack? They won't let ye dae it. They won't let ye dae it, because it's seen as a sign ay thir failue. The fact that ye jist simply choose tae reject whit they huv tae offer. Choose us. Choose Life. Choose mortgage payments; choose washing machines; choose cars; choose sitting oan a couch watching mind-numbing and spirit-crushing game shows, stuffing fuckin junk food intae yer mooth. Choose rotting away, pishing and shiteing yerself in a home, a total fuckin embarrassement tae the selfish, fucked-up brats ye've produced. Choose life.

Well, ah chose no tae choose life. If the cunts cannae handle that it's thair fuckin' problem, As Harry Launer sais, ah jist intend tae keep right on to the end of the road...

Trainspotting, pg. 187-188

Maybe I was more struck at the odd placement of the sign - I was in the middle of nowhere, in Northern Washington, on a farm road, that used to be an old highway, before the interestate was put in. Who exactly is this sign posing this simple but rigidly question too?

I hate to think and I love to think that it's just an evangelical person, who decided one day, "Damnit to Hell, I'm gonna make me a big sign"

Maybe the sign was to be directed to the teenagers who created this rural graffiti:

I like how different graffiti on farm silo's in the middle of the country differ from the graffiti I see in the city on say, a smokestack at a dilapidated factory.

Later in the night, I found this storefront (somewhere near Snohomish, WA):

I had stopped at around 10:30pm to have, "dinner", which was basically junk food from a gas station:

I again like the sparsness and directness of the sign - hand painted (again), this time on Peg Board (???)

It's not always possible to sum up the entire stock of a store in one, four letter word that you can use both as a Noun and a Verb:

FEED

It's sort of strange - I took this trip and what do I take for pictures? Sunsets? Landscapes? People? Myself? No: Found typography.

Total mileage for this day was around 130 miles by bicycle.